{"title":"Swarnachari","description":"\u003cp class=\"isSelectedEnd\"\u003e\u003cspan\u003eSwarnachari is a luxurious variant of Bengal’s celebrated Baluchari tradition, known for its rich silk base and opulent zari-woven storytelling. The name itself evokes “threads of gold,” reflecting the saree’s signature use of golden or silver metallic threads.\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cspan\u003eIts elaborate motifs often draw from mythology, royal scenes, and cultural narratives, but with a more luminous and festive expression. Regal, intricate, and radiant, a Swarnachari is crafted for occasions where heritage meets grandeur.\u003c\/span\u003e\u003c\/p\u003e","products":[{"product_id":"utsav","title":"Utsav","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eUtsav unfolds on a deep black base, enriched with red and gold threads that come together in a celebratory narrative across the weave.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eCrafted in Swarnachuri, it carries a rich, luminous texture with a fluid yet structured drape. The intricate motifs evoke scenes of festivity, rendered with depth and clarity through fine weaving. It reflects a tradition known for its detailed storytelling and refined craftsmanship.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eUtsav is for those who appreciate grandeur held in restraint, where celebration is expressed through detail, color, and form.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eFabric:\u003c\/b\u003e Pure Silk\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Black with Red and Gold\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMotif:\u003c\/b\u003e Celebration Narrative Weave\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCraft:\u003c\/b\u003e Swarnachuri Weaving\u003c\/p\u003e\n  \u003cbr\u003eComes with an additional 1 metre blouse piece, thoughtfully matched to complement the saree, allowing you to create two distinct looks.\u003cbr\u003e\n  \n  \u003cbr\u003eEvery product is carefully handcrafted, which makes each piece unique. Subtle variations in color, size, and design are a natural result of this process and celebrate the authenticity of handmade craftsmanship.\u003cbr\u003e\n\u003c\/div\u003e","brand":"HOUSE OF DERAAJ","offers":[{"title":"Default Title","offer_id":46088535769285,"sku":"SWARN -SLK- 001","price":30500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6958\/7653\/files\/Utsav_Deraaj_01.jpg?v=1777365809"},{"product_id":"anuragotsava","title":"Anuragotsava","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eAnuragotsava unfolds in a rich red base, accented with gold and purple threads that bring a sense of festivity and warmth to the weave.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eCrafted in Swarnachuri, it carries a luminous texture with a fluid, graceful drape. The intricate motifs reflect a celebration theme, rendered with depth and fine detail across the pallu and borders. It reflects a tradition of narrative weaving shaped by precision and artistry.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eAnuragotsava is for those who appreciate vibrance, emotion, and celebration expressed through a refined, timeless form.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eFabric:\u003c\/b\u003e Pure Silk\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Red with Gold and Purple\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMotif:\u003c\/b\u003e Celebration Narrative Weave\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCraft:\u003c\/b\u003e Swarnachuri Weaving\u003c\/p\u003e\n  \u003cbr\u003eComes with an additional 1 metre blouse piece, thoughtfully matched to complement the saree, allowing you to create two distinct looks.\u003cbr\u003e\n  \n  \u003cbr\u003eEvery product is carefully handcrafted, which makes each piece unique. Subtle variations in color, size, and design are a natural result of this process and celebrate the authenticity of handmade craftsmanship.\u003cbr\u003e\n\u003c\/div\u003e","brand":"HOUSE OF DERAAJ","offers":[{"title":"Default Title","offer_id":46088561000645,"sku":"SWARN -SLK- 002","price":30500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6958\/7653\/files\/Anuragotsava_Deraaj_01.jpg?v=1777365044"},{"product_id":"swarna-katha","title":"Swarna Katha","description":"\u003cdiv class=\"product-description\"\u003e\n\u003cp\u003eSwarna Katha unfolds in a natural beige base, enriched with brown and gold threads that bring dance motifs to life with a sense of movement and grace.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eCrafted in Swarnachuri, with Bangalore silk in the warp and tussar in the weft, it carries a luminous texture with a soft, structured drape. The woven scenes feel fluid and expressive, building a narrative that feels alive across the surface. It reflects a tradition of intricate storytelling through fine weaving and detail.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003eSwarna Katha is for those who are drawn to rhythm, expression, and artistry, where every motif carries a sense of life within a timeless weave.\u003c\/p\u003e\n\u003cbr\u003e\n\u003cp\u003e\u003cb\u003eFabric:\u003c\/b\u003e Bangalore Silk (Warp) x Tussar (Weft)\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eColor:\u003c\/b\u003e Natural Beige with Brown and Gold\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eMotif:\u003c\/b\u003e Dance Narrative Weave\u003c\/p\u003e\n\u003cp\u003e\u003cb\u003eCraft:\u003c\/b\u003e Swarnachuri Weaving\u003c\/p\u003e\n  \u003cbr\u003eComes with an additional 1 metre blouse piece, thoughtfully matched to complement the saree, allowing you to create two distinct looks.\u003cbr\u003e\n  \n  \u003cbr\u003eEvery product is carefully handcrafted, which makes each piece unique. Subtle variations in color, size, and design are a natural result of this process and celebrate the authenticity of handmade craftsmanship.\u003cbr\u003e\n\u003c\/div\u003e","brand":"HOUSE OF DERAAJ","offers":[{"title":"Default Title","offer_id":46088576762053,"sku":"SWARN -SLK- 003","price":29500.0,"currency_code":"INR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6958\/7653\/files\/Swarnakatha_Deraaj_01.jpg?v=1783154698"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0750\/6958\/7653\/collections\/Utsav_Deraaj_01.jpg?v=1784894636","url":"https:\/\/deraaj.com\/collections\/swarnachari.oembed","provider":"HOUSE OF DERAAJ","version":"1.0","type":"link"}